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Turkish Tourism Defies Economic Downturn

Turkey’s tourism industry has seen remarkable growth over the past few years, proof of the country’s continued popularity as a travel destination in defiance of the global economic crisis. Turkey received 18,694,028 visitors in the first 8 months of 2009, up 1.1% in the same period last year, with annual tourist numbers expected to reach 33 million by 2012. British visitors to Istanbul have also recorded incredible growth at 23% in the first 8 months of 2009, whilst a total of 4.18 million tourists arrived in Istanbul globally, a 2.4% yearonyear increase. PricewaterhouseCoopers anticipates that Turkey’s tourism sector will expand by 12.1% between 2010 and 2013. New investments in the tourism sector, a more sophisticated brand of tourism, wider choice of alternatives and the good value of the Turkish Lira for foreign visitors have all contributed to this success.

Mr. Ertugrul Gunay, Turkey’s Minister of Culture and Tourism, says: “We are delighted with Turkey’s tourism successes and the continued expansion in visitor numbers to Turkey despite the economic downturn. Looking ahead, we’re confident that Turkey’s tourism industry is poised for even further growth. We’re also very excited to be host to Istanbul 2010 European Capital of Culture, showcasing the city as an international capital of culture and art.”

Istanbul 2010 European Capital of Culture

Home to a wealth of history, a vibrant arts and cultural scene and the unique cosmopolitanism of a city linking Europe and Asia, the West and the East, Istanbul is gearing up for its title of European Capital of Culture in 2010. As European Capital of Culture for 2010, Istanbul will host a plethora of events encompassing the visual arts and museums, music and theatre, literature, cinema, and traditional arts.

Many projects are already underway, from restoration work on historic sites to the construction of brandnew art and cultural centres, from ongoing festivals and arts events to the commissioning of new artistic works for 2010. All of these aim to revive Istanbul’s cultural heritage, to reinforce the city’s cultural infrastructure to allow the largest participation possible and to bring about a gigantic urban transformation with art and culture at its centre. In short, Istanbul is reemerging as one of the world's great metropolises, with a cultural vibrancy that flows through its every artery.

In preparation for 2010, extensive restoration work has begun on some of Istanbul’s most important historical sites and monuments. The mosaics and handdrawn decorations in several sections of Hagia Sophia are being restored, as are the kitchens of the Topkapi Palace which house the palace’s Chinese and Japanese porcelain collection, one of the richest such collections in the world and the largest outside China. There are also plans to establish an icon museum in Aya Irini, which would house a research, documentation and educational centre and increase the capacity of the area to display Byzantine icons and mosaics. Another important project will be the establishment of an ‘Architect Sinan Research Centre and Architect Sinan Museum’ in the Süleymaniye Mosque complex that was built by renowned Ottoman architect Sinan between 1550 and 1557. The mission of this research centre and museum will be to increase international awareness of Turkish art and architecture and to ensure that Sinan, the Ottoman Empire’s most talented and influential architect, takes his rightful place in the history of world art and architecture.

‘Istanpoli’, which means ‘towards the city’, is a project hosted by avantgarde performing arts venu Garajistanbul. Foreign performance artists Michael Laub, Rimini Protokoll, Claude Wampler and Meg Stuart have been invited by local artists Mustafa Avkıran and Övül Avkıran, the art directors of Garajistanbul, to spend some time in Istanbul and translate their experiences into expression. Their productions will be first performed in Istanbul and will then tour various European cities, and the performances and related workshops will be documented in a DVD and a book. The production with Rimini Protokoll is being jointly realised with the Ruhr (Essen) 2010 European Capital of Culture.

Istanbul 2010 European Capital of Culture


Visitors from all over the world, have been flocking to Istanbul in increasing numbers every year. Last year only, nearly 6.5 million tourists visited this city of beauty unmatched. Being the Capital of Culture, Istanbul will no doubt enjoy record influx of visitors in 2010.

Tourists visit Istanbul with different purposes. It has always been the destination of culture enthusiasts and art lovers for centuries. For many writers, poets, great composers and artists it has been the source of inspiration in the creation of their master pieces. Many tourists used to visit Istanbul because they appreciated great legacy of former capital of three empires; Roman; Byzantine and Ottoman. However, Istanbul today is a very much future oriented, dynamic; challenging modern city, while it honors and preserves magnificent traces and heritage of its glorious past. Istanbul in fact, offers extraordinary combination of ancient and modern; traditional and contemporary going hand in hand, in harmony.

These days Istanbul is in the process of preparatory works and implementation of major projects for the celebrations of being 2010 European Capital of Culture. These include multitude of events under the theme, “A city of Four Elements: earth, water, air and fire” such as musical events, performing arts, films, contemporary arts, major exhibitions and other events. Sustainable urban development and infrastructure, focusing on conservation and restoration of the heritage is naturally among the activities of great significance according the concept of overall project.

Participation of all those living in Istanbul, in the cultural life and activities is one of the main aim of the project. On the other hand we believe this great event will also be an opportunity to further promote tourism to Istanbul attracting, in particular, culture enthusiasts, art lovers and all those interested in history, cultural events and life of this city of international reputation. Istanbul, with its dynamic efficient tourist industry is now prepared to welcome record influx of tourists to share the joy and experience of Istanbul 2010 European Capital of Culture Celebrations and to help making this event a memorable one for all of them.

Turkish Airlines Sponsors FC Barcelona and Manchester United

Turkish Airlines, one of the most powerfully developing airline in Europe, has signed two major sponsorship deals this week, with two of the best European football teams: FC Barcelona and Manchester United.

Turkish Airlines, Europe’s fourth biggest airline that joined Star Alliance as a full member almost two years ago, is developing very dynamically and aggressively by growing their fleet, launching new routes, increasing capacity and advertising on a global scale.

In 2010, they are moving into the sports arena. First came the news on January 18 from Barcelona, that Turkish Airlines has closed a deal with the Spanish Champion and reigning European Champion: FC Barcelona. As the result of this sponsorship Turkish Airlines will transport the players of Barcelona to all the tournaments and training camps as well. This will either mean a special, everchanging schedule of their Barcelona flights, or using a separate aircraft for this task, like a special charter plane.

Just a few days after FC Barcelona, Turkish Airlines announced a new partnership, with Manchester United (MU). According to the contract, the same deal will be in place with MU as with FC Barcelona – all the advertising materials and logos of Turkish Airlines will be displayed on the internal screens of the Old Trafford Stadium in Manchester and all other locations of the team, commercial films will be made with the players of Manchester United Club. With title of “the official sponsor of Manchester United” Turkish Airlines will transport the players of the club to the tournaments and training camps as the team’s official carrier.

You Travel We Care

ERV Group is a leading global travel insurer since 1907. Along with 102 years of experience, ERV Group is providing travel insurance and assistance services to travel and leisure industries. Today, a number of leading travel agencies, tour operators, airlines, booking platforms and other industry related brands have chosen ERV for their insurance requirements.

ERV Sigorta is a fully owned subsidiary of ERV Group that has been established at the end of 2007. The company provides travel insurance solutions thanks to a fronting agreement with ERGO Isviçre Sigorta to Turkish Travel Industry. This venture has already achieved a massive acquisition potential of a variety of travel providers.

The product segments vary from Compulsory Package Tour Insurances to tour operator packages, from solutions for individual travels on singletrip purposes to multitrip annual plans and from niche products to mass operation solutions.
 

2009 ·Turkey Magazine by Medialand Press and Public Relations