Turkish Airlines, one of the most powerfully developing airline in Europe, has signed two major sponsorship deals this week, with two of the best European football teams: FC Barcelona and Manchester United.Turkish Airlines, Europe’s fourth biggest airline that joined Star Alliance as a full member almost two years ago, is developing very dynamically and aggressively by growing their fleet, launching new routes, increasing capacity and advertising on a global scale.
In 2010, they are moving into the sports arena. First came the news on January 18 from Barcelona, that Turkish Airlines has closed a deal with the Spanish Champion and reigning European Champion: FC Barcelona. As the result of this sponsorship Turkish Airlines will transport the players of Barcelona to all the tournaments and training camps as well. This will either mean a special, everchanging schedule of their Barcelona flights, or using a separate aircraft for this task, like a special charter plane.
Just a few days after FC Barcelona, Turkish Airlines announced a new partnership, with Manchester United (MU). According to the contract, the same deal will be in place with MU as with FC Barcelona – all the advertising materials and logos of Turkish Airlines will be displayed on the internal screens of the Old Trafford Stadium in Manchester and all other locations of the team, commercial films will be made with the players of Manchester United Club. With title of “the official sponsor of Manchester United” Turkish Airlines will transport the players of the club to the tournaments and training camps as the team’s official carrier.
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